21_21 Design Sight holds an exhibition "What If? Bosai: The Next Disaster" from July 4, 2025. Exhibition Director is WOW visual design studio.

No one can be sure when the next natural disaster will strike, and where it will occur. Some people prepare by keeping emergency survival kits at home. Others do not dwell on the matter. However much we try to imagine the chaos brought by disaster, the reality of losing all we take for granted is inconceivable ahead of time. For people living in Japan, natural disasters are a simple fact of life. We may prefer to avoid them, but by not ignoring the issues, we build up ideas about what we should be doing right now.

The Exhibition starts from a simple question: what is a disaster? It considers natural disasters through realistic data visualizations of earthquake and flood; it looks at disaster-related products, and at projects emerging out of disaster. We delve into the temporal diversity of attitudes towards disaster, from folklore traditions, to research into future possibilities.

The venue is scattered with questions that visitors are invited to consider. There will be multiple answers depending on the situation. The right answer may relate to who you are. But the future will be effected by how we use our imagination, and listen to the opinions of people close to us. Whatever happens in the moment of disaster will be unexpected. Let's start our practical and mental preparations.

21_21 Designsight
9-7-6 Akasaka, Minato-ku
107-0052 Tokyo

Contact:
P : +81 3 3475 212
info@2121designsight.jp
www.2121designsight.jp/en

As the grand prix winner of the JFW Next Brand Award, mukcyen, selected through JFWO’s official brand support program, will kick off the season with a runway presentation on the opening day of Fashion Week.

mukcyen is a coined word derived from the designer’s surname in Chinese, “mù cūn.”Intentionally abstract and devoid of inherent meaning, the name reflects a sincere aspiration: to imbue it with singular significance through the creation of history and culture of her own making. Focusing on the complexities of human nature and the fluidity of time, the brand draws upon an intense emotional pull toward death, born from a deep belief in the vitality of life. Incorporating cultural references such as cult cinema and literature, mukcyen constructs a unique vision of humanity. This vision manifests as garments that explore, express, and seek the essence of human connection and the ways in which relationships take form.

Shibuya Hikarie Hikarie Hall A
Tokyo

by R is Rakuten’s project to elevate Japan’s fashion scene and share its appeal globally. During Rakuten Fashion Week Tokyo, Tokyo’s premier fashion week, which stands alongside those in Paris, Milan, London, and New York, by R supports runway shows for exceptionally talented brands each season. Through dedicated brand shops on Rakuten Fashion, the project spotlights brand excellence and creates new connections between customers and fashion through exclusive items.

Since 2020, by R has championed fashion shows for approximately 16 brands from Japan and abroad, enhancing Tokyo’s fashion community. Harnessing the strengths of the Rakuten Group, the project remains committed to delivering new inspiration and discoveries to the world of fashion.

The brand showing through the R's project is FETICO.

Tokyo

Bench Design Awards brings the winners of its fashion design competition in the Philippines to the world.

STEPHVERANO
nadalē
Peach.Garde

By invitation only

Shibuya Hikarie 9F Hikarie Hall Hall A
Shibuya Hikarie, 2-21-1 Shibuya, Shibuyaku
150-8510 Tokyo

Noel Manapat
P : (+63) 920 938 1286 / +(632) 7777888
noeldmanapat@gmail.com
space.hikarie.jp/hall/access/

To celebrate the 35th anniversary of her namesake brand, designer Chisato Tsumori will host a special show titled “35th Anniversary Tsumori Chisato ♡♡Thank You♡♡♡.”

Tokyo

The Manila Fashion Festival (MFF) has been the Philippines’ premier fashion week since 2014. More than just a runway platform, MFF has evolved into a vital hub for fashion business and creative exchange. This September 2025, a new chapter of Manila Fashion Forward (MFF), a reimagined platform for global collaboration, comes alive.

This season, MFF presents PH MODE x TYO under the theme “Beyond the Loom”, celebrating the dialogue between art, technology, and tradition. The showcase features Philippine textiles reimagined through the lens of emerging Filipino visual artist Maria Angelica Tan, realized with Japan’s cutting-edge textile printing technology by Seiko Epson, and transformed into contemporary collections by three emerging Filipino designers, Alodiacecilia, Archives, and Maison Métisse, together with rising Japanese brand Uttrykk.

This runway presentation is proudly organized by the Philippine Trade and Investment Center (PTIC) in Tokyo, strengthening the bridge between the Philippines and Japan in fashion and the creative industries, with the support of the Philippine Department of Trade and Industry (DTI)’s Malikhaing Pinoy (Creative Philippines) Program and the Coconut Farmers and Industry Development Plan (CFIDP).

Tokyo